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Market Research - 4GMA0323

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  • Number of hours

    • Lectures : 12.0
    • Tutorials : 12.0
    • Laboratory works : -
    • Projects : -
    • Internship : -
    • Written tests : -
    ECTS : 2.0
  • Officials : Eric MAZAUD

Goals

• Students know methods and tools for understanding clients' needs, in order to design better products or services .

Content

• Market analysis
• - place of market studies in marketing

  • the different kinds of studies
  • general methodology
    * desk research
    * field research
    sampling, different ways to ask questions, questionnaire, question guid
  • treatment of informations
  • analysis, synthesis, presenting the conclusions, recommend actions
    • Functionnal analysis
    • Value analysis

Tests

Partiel sur table : 40%
TD en cours : 10%
Etude de cas (présentation orale et dossier) : 50%

Calendar

The course exists in the following branches:

  • Curriculum - Engineer IPID apprentice program - Semester 7
see the course schedule for 2019-2020

Additional Information

Course ID : 4GMA0323
Course language(s): FR

You can find this course among all other courses.

Bibliography

Marketing management, 11e édition de Philip Kotler, Bernard Dubois, Delphine Manceau

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Grenoble INP Institut d'ingénierie Univ. Grenoble Alpes