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Market Research - 4GMC0515

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  • Number of hours

    • Lectures : 15.0
    • Tutorials : -
    • Laboratory works : -
    • Projects : -
    • Internship : -
    • Written tests : 1.5
    ECTS : 1.5
  • Officials : Alexandre ETUY

Goals

The purpose of this course it to provide students with operational tools on marketing related topics.

Content

CM1 - Introduction – marketing
CM2 - Strategic Marketing - Airbus A380
CM3 - Consummer behavior
CM4 - Market study vs growth hacking
CM5 - Segmentation / Targeting / Positionning
CM6 - 4 P : Product
CM7 - 4 P : Promotion, Price, Place

TD : Case study (CROSSCALL)

Tests

N1= 50% QCM MARKETING (E1, DS) + 50% Case Study (CONTROLE CONTINU - CC)
N2= 100% DM (Housework) - Report on a company and/or marketing issue

N1 = Final grade, session 1
N2 = Final grade, session 2

N1 = (E1+CC)/2
N2 = DM

Calendar

The course exists in the following branches:

  • Curriculum - Engineer student Master PD - Semester 7
  • Curriculum - M1 Industrial Engineering - Semester 7
  • Curriculum - Engineer student Master SCM - Semester 7
  • Curriculum - M1 Industrial Engineering - Semester 7
see the course schedule for 2019-2020

Additional Information

Course ID : 4GMC0515
Course language(s): FR

You can find this course among all other courses.

Bibliography

Kotler, Keller, Manceau (2017), Marketing Management, 15ème édition, Pearson.
Lendrevie, Lévy (2017), MERCATOR, 12ème édition Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.

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Date of update June 5, 2015

Grenoble INP Institut d'ingénierie Univ. Grenoble Alpes