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Overseeing the development of problematic international projects, especially in Low Cost Countries, requires an analysis of the position of the firm in a worldwide competitive context. There are three main axes to take into account when analysing the issues and the ways of implementing and developing activities:
1) Management-positioning of the firm through strategy and capability planning.
2) Finance & Economy-real-time strategic response through issue management, finance, organisational design and industrial organisation.
3) Organisational design-systematic management of resistance during strategic implementation.
Methodology: Conceptual framework and empirical application of international development of the firm.
Lectures 42 x 1.5 hours
Introduction:
• WTO, States, International trade and commercial policy
• Monetary policy, foreign currency policy and commercial impact
The firm in a global environment:
• Strategic dimensions of internationalisation
• Implanting Strategic Management
• Evolution of challenges and implanting Strategic Management in a Low Cost context
• Joint Ventures (case study in China)
• Management capabilities for internationalisation
• Book-keeping and financial reporting in the global firm
• Technological change, Research and Development and Strategic Advantages of Internationalisation
• Environmental surveillance and benchmarking
• Advantages and difficulties encountered when implanting strategic management in a multicultural environment.
Basic knowledge in Economics, firm and organisation management.
N1 = moyenne (CC, E1)
N2 = E2
The course exists in the following branches:
Course ID : 5GUC1204
Course language(s):
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Boissin, O., « Mondialisation économique », Manuel de cours, Grenoble INP, 3 tomes, 2019.
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Bouret, R., Dumas, « Economie globale : à l’heure de la mondialisation », Pearson Ed., 280p., 2009.
Deysine, A., Duboin, J., « S’internationaliser : stratégie et technique », 780p., Dalloz, 2010.
Eiteman D., Stonehill, E., « Mutinational Business Finance », Addison-Wesley, dernière édition, 2012
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Legrand, G. ; Martini, H., "Management des opérations de commerce international", Dunod, 378p, 2007.
Date of update June 6, 2014