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The purpose of this course it to provide students with operational tools on marketing related topics.
CM1 - Introduction – marketingCM2 - Strategic Marketing - Airbus A380CM3 - Consummer behaviorCM4 - Market study vs growth hackingCM5 - Segmentation / Targeting / PositionningCM6 - 4 P : ProductCM7 - 4 P : Promotion, Price, Place
TD : Case study (CROSSCALL)
N1= 100% Work during Class Session (TD - Business case) - (CONTROLE CONTINU - CC)N2= 100% DM (Housework) - Report on a company and/or marketing issue
N1 = Final grade, session 1N2 = Final grade, session 2
N1 = CCN2 = DM
The course exists in the following branches:
Course ID : 4GMC0515Course language(s):
You can find this course among all other courses.
Kotler, Keller, Manceau (2017), Marketing Management, 15ème édition, Pearson. Lendrevie, Lévy (2017), MERCATOR, 12ème édition Dunod.Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.
Date of update June 5, 2015