Entrepreneurship program - 4GUC10G9

Goal(s)

The aim of this course which takes place in semester 5 (S5) is to learn about the business world and the corporate world and how they work. Students will acquire a good understanding of the business and corporate worlds by analysing their various functions and how they interact.

The teaching methods are 'active' (learning by doing) and are widely open to the business world. Students will have to meet a variety of people: experts, suppliers, competitors, customers etc... throughout the development of their projects (interviews, round table discussions, conferences, meetings with experts, forums, jury, competitive exams / competitions).

Students should develop an entrepreneurial spirit and team spirit throughout the course. Students must be able to convince both in written work and orally.

Content(s)

The course is designed to meet the various issues related to the knowledge of the company and the business world. The following areas are studied:

• Project management
• Creativity
• Market study
• Strategy
• Marketing
• Industrial property
• Positioning
• Dimensioning
• Finance
• Legal elements

Projects:

The project of creating a fictitious company must be realistic, credible and must fit the target market. It is therefore a fiction that must "stick" to reality. Sometimes a number of these projects result in actual business creations (eg. H3C Energies, Syride etc...)

Projects do not have to have to be technological. They must be economically viable, but not necessarily lucrative (ESS, associations, fair trade etc...).

Individual work: 50 hours

Basic knowledge in Management