Number of hours
- Lectures 6.0
- Projects -
- Tutorials 9.0
- Internship -
- Laboratory works -
- Written tests 1.5
ECTS
ECTS 1.5
Goal(s)
This course in on the Economics of value creation, value capture and Pricing in a competitive environment for differentiated and personalized products and services.
It analyses information issues for differentiated and personalized products on traditional markets (B2B and B2C) and on multisided platforms 4.à.
Responsible(s)
Content(s)
Economics of client-value
Economics of pricing (tactics and strategy)
Market information
Product design with pricing in mind
Product range, options, bundling, servitization
Lax and common good issues. Environment impacts, private-value and pricing
Industry 4.0 Issues
Basic in Economics and Strategy
Test
Exam individual 100%
100% examen
Calendar
The course exists in the following branches:
- Curriculum - Engineer student Master SCM - Semester 8
- Curriculum - Engineer student Master PD - Semester 8
Additional Information
Course ID : 4GMC16B1
Course language(s): 
You can find this course among all other courses.
Bibliography
Nagle, Müller, The Strategy and Tactics of Pricing
Economie de la valeur-client
French State controlled diploma conferring a Master's degree
