Génie industriel - Rubrique Formation - 2022

Customer Information, Value & Pricing - 4GMC16B1

  • Number of hours

    • Lectures 6.0
    • Projects -
    • Tutorials 9.0
    • Internship -
    • Laboratory works -
    • Written tests 1.5

    ECTS

    ECTS 1.5

Goal(s)

This course in on the Economics of value creation, value capture and Pricing in a competitive environment for differentiated and personalized products and services.
It analyses information issues for differentiated and personalized products on traditional markets (B2B and B2C) and on multisided platforms 4.à.

Responsible(s)

Jean-Philippe NICOLAI

Content(s)

Economics of client-value
Economics of pricing (tactics and strategy)
Market information
Product design with pricing in mind
Product range, options, bundling, servitization
Lax and common good issues. Environment impacts, private-value and pricing
Industry 4.0 Issues

Prerequisites

Basic in Economics and Strategy

Test

Exam individual 100%

100% examen

Calendar

The course exists in the following branches:

  • Curriculum - Engineer student Master SCM - Semester 8
  • Curriculum - Engineer student Master PD - Semester 8
see the course schedule for 2024-2025

Additional Information

Course ID : 4GMC16B1
Course language(s): FR

You can find this course among all other courses.

Bibliography

Nagle, Müller, The Strategy and Tactics of Pricing
Economie de la valeur-client