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Customer Information, Value & Pricing - 4GMC16B1

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  • Number of hours

    • Lectures : 6.0
    • Tutorials : 9.0
    • Laboratory works : -
    • Projects : -
    • Internship : -
    • Written tests : 1.5
    ECTS : 1.5
  • Officials : Bernard RUFFIEUX

Goals

This course in on the Economics of value creation, value capture and Pricing in a competitive environment for differentiated and personalized products and services.
It analyses information issues for differentiated and personalized products on traditional markets (B2B and B2C) and on multisided platforms 4.à.

Content

Economics of client-value
Economics of pricing (tactics and strategy)
Market information
Product design with pricing in mind
Product range, options, bundling, servitization
Lax and common good issues. Environment impacts, private-value and pricing
Industry 4.0 Issues

Prerequisites

Basic in Economics and Strategy

Tests

Exam individual 60%
Case studies in group 40%

60% examen 40% contrôle continu

Calendar

The course exists in the following branches:

  • Curriculum - Engineer student Master SCM - Semester 8
  • Curriculum - Engineer student Master PD - Semester 8
see the course schedule for 2021-2022

Additional Information

Course ID : 4GMC16B1
Course language(s): FR

You can find this course among all other courses.

Bibliography

Nagle, Müller, The Strategy and Tactics of Pricing
Economie de la valeur-client

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Date of update June 14, 2021

Université Grenoble Alpes