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Extended Value Chains Competitive Advatage - 4GMC15C1

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  • Number of hours

    • Lectures : 7.5
    • Tutorials : 7.5
    • Laboratory works : -
    • Projects : -
    • Internship : -
    • Written tests : 1.0
    ECTS : 1.5

Goals

This course explores the relationship between strategy and organization at two levels: the level of the firm and (mostly) the level of the extended value chain.

The key issue may be described in one sentence: "View an industrial organisation, at the level of the firm ant at the level of an extended value chain as "contingent to a strategy".

A strategy here means competitive advantage based on a value proposition.

Content

Competition, dominant design, Competitive advantage, Strategy 'Best' vs. 'Unique'
Five forces : analysis
Extended Value Chain
From Value proposition to Competitive advantage, measure and analyses ROI, costs, captured value, Pricing
Designing a customed value chain for a given competitive advantage
Create, produce, and capture value along a value chain
Fitness
Trade-offs
Continuity
4.0 extended value chains and platforms
B2B and B2C markets: personalization, servitization, bundling, pricing

Prerequisites

Basic economics for Industrial Engineering and Management

Tests

Exam

100% Examen

Calendar

The course exists in the following branches:

  • Curriculum - Engineer student Master SCM - Semester 7
  • Curriculum - Engineer student Master PD - Semester 7
see the course schedule for 2022-2023

Additional Information

Course ID : 4GMC15C1
Course language(s): FR

You can find this course among all other courses.

Bibliography

Joan Magretta, Understanding Michael Porter, the essential Guide to Competition and Strategy, 2012. (+ traduction française)

Porter Michael, « The five Competitive Forces That Shape Strategy », Harvard Business Review, 2008.

Robert Gibbons, John Roberts, The Handbook of Organizational Economics, Princeton University Press, 2013
Chapter 20. John Roberts and Garth Soloner, “Strategy and Organization”
Chapter 21. Timoty Bresnahan, Jonathan Levin, “Vertical Integration and Market Structure”
Chapter 24 Francine Lafontaine, Margaret E. Slade, “Interfirms contracts”
Chapters 23. 25. 26. 4.

John Roberts, The Modern Firm, Organizational Design for Performance and Growth, Oxford UP, 2004. (+ traduction française)

David Teece, Dynamic Capabilities & Strategic Management, Oxford UP, 2009.

David Evans, Richard Schmalensee, Matchmakers, The New Economy of Multisided Platforms, Harvard, 2016

Tirole, Economie du bien commun, PUF, 2016. (+ traduction anglaise)

Alvin Roth, Who Gets What ? and Why: The New Economics of Matchmaking and Market Design, Mariner Books, 2016.

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Date of update June 14, 2021

Université Grenoble Alpes