Marketing - 4GMC0512
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Number of hours
- Lectures : 12.0
- Tutorials : 3.0
- Laboratory works : -
- Projects : -
- Internship : -
- Written tests : 1.0
ECTS : 1.5
-
Goals
The purpose of this course it to provide students with operational tools on marketing related topics.
Content CM1 - Introduction – marketing
CM2 - Strategic Marketing - Airbus A380
CM3 - Consummer behavior
CM4 - Market study vs growth hacking
CM5 - Segmentation / Targeting / Positionning
CM6 - 4 P : Product
CM7 - 4 P : Promotion, Price, Place
TD : Case study (CROSSCALL)
Tests N1= 100% Work during Class Session (TD - Business case) - (CONTROLE CONTINU - CC)
N2= 100% DM (Housework) - Report on a company and/or marketing issue
N1 = Final grade, session 1
N2 = Final grade, session 2
N1 = CC
N2 = DM
Calendar The course exists in the following branches:
- Curriculum - Engineer student Master SCM - Semester 8
- Curriculum - Engineer student Master PD - Semester 8
see
the course schedule for 2023-2024
Bibliography Kotler, Keller, Manceau (2017), Marketing Management, 15ème édition, Pearson.
Lendrevie, Lévy (2017), MERCATOR, 12ème édition Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.
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Date of update July 13, 2023