Number of hours
- Lectures 12.0
- Projects -
- Tutorials 3.0
- Internship -
- Laboratory works -
- Written tests 1.0
ECTS
ECTS 1.5
Goal(s)
The purpose of this course it to provide students with operational tools on marketing related topics.
Responsible(s)
Content(s)
CM1 - Introduction – marketing
CM2 - Strategic Marketing - Airbus A380
CM3 - Consummer behavior
CM4 - Market study vs growth hacking
CM5 - Segmentation / Targeting / Positionning
CM6 - 4 P : Product
CM7 - 4 P : Promotion, Price, Place
TD : Case study (CROSSCALL)
Test
N1= 100% Work during Class Session (TD - Business case) - (CONTROLE CONTINU - CC)
N2= 100% DM (Housework) - Report on a company and/or marketing issue
N1 = Final grade, session 1
N2 = Final grade, session 2
N1 = CC
N2 = DM
Calendar
The course exists in the following branches:
- Curriculum - Engineer student Master SCM - Semester 8
- Curriculum - Engineer student Master PD - Semester 8
Additional Information
Course ID : 4GMC0512
Course language(s): 
You can find this course among all other courses.
Bibliography
Kotler, Keller, Manceau (2017), Marketing Management, 15ème édition, Pearson.
Lendrevie, Lévy (2017), MERCATOR, 12ème édition Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.
French State controlled diploma conferring a Master's degree
Common Core presentation
Programme courses S5
Programme courses S6
Supply Chain Management
Programme presentation
Programme courses S7
Programme courses S8
Programme courses S9
Programme courses S10
Product Design
Programme presentation
Programme courses S7
Programme courses S8
Programme courses S9
Programme courses S10
Contacts
Academic staff
Head of studies: Pierre Lemaire
Head of 1st Year Program: Abdourahim Sylla
Head of Supply Chain Management Program: Irène Gannaz
Head of Product design Program: Yann Ledoux
Registrar's office
Head of Registrar's office: genie-industriel.scolarite@grenoble-inp.fr
Secretary's office 1st Year: Valérie Demicheli
Secretary's office 2nd Year: Sylvie Malandrino
Secretary's office 3rd Year: Vincente Odier
International relations department:
Nadia Dehemchi
Head of studies: Pierre Lemaire
Head of 1st Year Program: Abdourahim Sylla
Head of Supply Chain Management Program: Irène Gannaz
Head of Product design Program: Yann Ledoux
Registrar's office
Head of Registrar's office: genie-industriel.scolarite@grenoble-inp.fr
Secretary's office 1st Year: Valérie Demicheli
Secretary's office 2nd Year: Sylvie Malandrino
Secretary's office 3rd Year: Vincente Odier
International relations department:
Nadia Dehemchi