Marketing - 4GMC0512

Goal(s)

The purpose of this course it to provide students with operational tools on marketing related topics.

Responsible(s)

Alexandre ETUY

Content(s)

CM1 - Introduction – marketing
CM2 - Strategic Marketing - Airbus A380
CM3 - Consummer behavior
CM4 - Market study vs growth hacking
CM5 - Segmentation / Targeting / Positionning
CM6 - 4 P : Product
CM7 - 4 P : Promotion, Price, Place

TD : Case study (CROSSCALL)

Test

N1= 100% Work during Class Session (TD - Business case) - (CONTROLE CONTINU - CC)
N2= 100% DM (Housework) - Report on a company and/or marketing issue

N1 = Final grade, session 1
N2 = Final grade, session 2

Calendar

The course exists in the following branches:

• Curriculum - Engineer student Master SCM - Semester 8
• Curriculum - Engineer student Master PD - Semester 8

Additional Information

Course ID : 4GMC0512
Course language(s):

You can find this course among all other courses.

Bibliography

Kotler, Keller, Manceau (2017), Marketing Management, 15ème édition, Pearson.
Lendrevie, Lévy (2017), MERCATOR, 12ème édition Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.