Number of hours
- Lectures 12.0
- Projects -
- Tutorials 3.0
- Internship -
- Laboratory works -
- Written tests 1.0
ECTS
ECTS 1.5
Goal(s)
The purpose of this course it to provide students with operational tools on marketing related topics.
Content(s)
CM1 - Introduction – marketing
CM2 - Strategic Marketing - Airbus A380
CM3 - Consummer behavior
CM4 - Market study vs growth hacking
CM5 - Segmentation / Targeting / Positionning
CM6 - 4 P : Product
CM7 - 4 P : Promotion, Price, Place
TD : Case study (CROSSCALL)
N1= 100% Work during Class Session (TD - Business case) - (CONTROLE CONTINU - CC)
N2= 100% DM (Housework) - Report on a company and/or marketing issue
N1 = Final grade, session 1
N2 = Final grade, session 2
N1 = CC
N2 = DM
The course exists in the following branches:
- Curriculum - Engineer student Master SCM - Semester 8
- Curriculum - Engineer student Master PD - Semester 8
Course ID : 4GMC0512
Course language(s):
You can find this course among all other courses.
Kotler, Keller, Manceau (2017), Marketing Management, 15ème édition, Pearson.
Lendrevie, Lévy (2017), MERCATOR, 12ème édition Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.